Following Murray Group’s acquisition of Rodgers of Plymouth, I led a comprehensive digital rebrand to balance their legacy with a new identity. Through customer research, I developed targeted messaging, refined the visual identity with the graphic design team, and created a structured social media strategy.

I collaborated with leadership to align brand values, implemented staff engagement initiatives, and executed a high-impact launch event with strategic media outreach.

This project encompassed branding, digital strategy, PR, and event management—successfully positioning Murray Group for growth.